Social marketing, not to be confused with the omnipresent "social media" or "social networking," is the systematic application of communication and marketing techniques for the purpose of achieving a "public good."
A social good or public good can take many different forms: improving public health, bettering public safety, promoting racial tolerance, raising diabetes awareness, advocating broadband adoption, the list goes on. The key distinction between social marketing and commercial marketing is simple: social marketing seeks to achieve behavioral change for the betterment of the community and society-that is the primary goal-not simply for financial gain (although the two don't have to be mutually exclusive).
At The Aquiline Group, we undertake a variety of projects, contract with many different types of clients, and couple our efforts with a myriad of coordinating companies. But we, without a doubt, take the most pride in our social marketing work and experience.
Our approach to "social marketing" is fueled by genuine passion, enacted using tried and true tools and methods, and rests on a solid foundation of many years' experience.
In order to create social change, your campaign must address the values, needs and desires to motivate the targeted audience. The Aquiline Group has specialized experience in communicating our client's message of change to ethnic communities.
Our keen engagement within Latino and African American communities lets us provide the appropriate strategies to build a movement around your cause.
Our solutions-efficiently delivered and finely crafted social marketing campaigns-don't just get your message heard, they get your message taken to heart, encouraging long-term behavioral change that benefits both your direct market and our society.
Our promotion of your social marketing goals or products takes many forms:
- public service announcements (PSAs)
- billboards
- mass mailings
- media events
- community outreach
- blogging
- and many more
We do it all; all in order to make sure our clients meet their social marketing goals.